Christie's - A Goal in Life: Leo Messi x Refik Anadol
Tue, Jul 08
|Christie's New York City
An unprecedented fusion of football and AI-generated art—Messi and Anadol redefine ambition at Christie’s.
Time & Location
Jul 08, 2025, 7:00 AM – Jul 22, 2025, 11:00 PM
Christie's New York City, 20 Rockefeller Plaza, New York, NY 10020, USA
About the event
Event Overview
From July 8 at 10:00 AM EDT through July 22, Christie’s presents A Goal in Life: Leo Messi x Refik Anadol, an exclusive online auction that bridges the worlds of elite sports and cutting-edge digital art. This high-concept collaboration brings together football legend Lionel Messi and media artist Refik Anadol, whose pioneering work in AI-generated visuals has captivated institutions from MoMA to the Venice Biennale.
What to Expect
At the heart of the auction is a series of AI data sculptures created from Messi’s performance metrics, motion patterns, and emotional signatures—translated into immersive, generative visuals by Anadol’s algorithmic processes. These works are more than digital; they are poetic renderings of human achievement, discipline, and the pursuit of greatness.
Each edition will benefit the Leo Messi Foundation, furthering access to education and health for vulnerable children around the world. A rare convergence of purpose, prestige, and pioneering creativity.
VIP Note